We are only a few short weeks from election day and various voters groups are pooling their resources to generate strategies to increase turnout. Regardless of political affiliation, it's important that people get out and vote, so many voting organizations are turning to SMS services to bolster their efforts.
This blog has already covered the tremendous effect texting has had on political elections. Presidential candidates are receiving donations via text and earlier this year Canadian groups sent messages to remind citizens to vote. But, as November 6 gets closer, it's important for citizens to be well-informed about where to go, what time to vote and any other people need to know about the day.
"Text messaging is used by everyone, regardless of income, race or political party, so it's the perfect tool to reach voters of all stripes this election season," said Jed Alpert, a mobile development professional who is partnering with groups such as the Voting Information Project and New Organizing Institute. "In 2012 there's no reason anyone who wants to vote should be excluded due to lack of information."
This exemplifies the value of sending SMS messages to broadcast information. For example, any voter registered with a group implementing a text alerts service can receive important information such as the closest voting station with one simple text message. This valuable data can be sent to a large group of people instantly, which builds efficiency into their own operations.
Any company looking to reach a large collection of recipients in a short amount of time can benefit from SMS messaging. This goes for organizations providing a service as well as companies sending mobile marketing messages. Swift SMS Gateway provides the tools businesses need to launch effective text messaging campaigns.
Sending text messages to reach a large group of customers, prospects or any other group of individuals that may need help is certainly beneficial, but it is practice that must be conducted properly.
Tulane University implemented a text alerts program to reach students in the event of an emergency. As this blog has mentioned in the past, this service has proven to be helpful in a number of instances, but benefits are only realized if the messages conveyed are accurate.
In the case of Tulane, school officials recently sent out an alert to students and faculty members informing them of a shooting on campus. However, according to a report in the New Orleans Times Picayune, there was a problem with the message – there was no shooting.
Mike Strecker, a spokesman for the University, told the campus publication The Tulane Hullabaloo that an accident had occurred and that students should not pay attention to the message.
"There is no validity to that text," Strecker said. "There is not a shooting. It was a mistake."
The incident occurred because Tulane was testing its emergency text message service and accidentally sent the message to every student. While this was a simple mistake that will likely be fixed, it illustrates the importance of ensuring that all communication sent to a mass group of people is accurate.
If wrong information is sent, it automatically compromises the legitimacy of the sender. In some cases, the damage could be irreparable. This goes beyond alerts as well. If a company were to send inaccurate information regarding a special offer, the business would take a significant hit.
By taking time to carefully craft messages, companies can ensure that their communication will be well-received and return a benefit to the organization. Swift SMS Gateway offers the tools businesses need to orchestrate, effective text messages for all purposes.
Everybody loves saving money, especially at the checkout counter. Couponing is so popular that it even has its own television show. But, as society continues its aggressive shift from paper to digital, traditional coupons may soon be phased out. The proliferation of mobile functionality has, however, given coupons a new home.
Consumers are constantly attached to their mobile devices, especially when they are on the go. The next time you enter a grocery store or a mall, take a look at how many people are on their phones as they casually wander through hallways and aisles. Virtually every shopper pulls out his or her phone at least once while they are out. That's why professionals such as Alison Paul, retail sector leader at financial consultancy firm Deloitte, stress the value of mobile couponing.
"Everybody is walking around stores, using their smartphones," Paul told the online publication SmartMoney.
There are a number of ways for users to get coupons onto their devices. Some retailers and product distributors have mobile application that allow for downloads, but it's typically up to the user to launch the app, find new coupons and download them. That can be a long process. SMS couponing may be a more effective method because consumers can receive them instantly on their home screens whenever new ones are available.
Companies that text coupon offers can increase customer engagement because recipients will at least consider the offers they receive once they see them. Formulating an effective SMS couponing strategy can go a long way in building brand awareness and improving sales figures. Swift SMS Gateway offers the tools needed to generate text message coupons.
Sometimes, people just need someone to talk to. That's why communication devices are such a vital part of our society. When we're in trouble and there is no one to speak with in person, we turn to our phones to reach out. However, there are times when making a phone call is too inconvenient or, at times, just isn't possible. That's why we rely on text messages today more than ever.
As this blog recently reported, the United Way is launching a service that allows those in need to text their zip code and receive a local specialist to help them with their issue. Today, there is talk of new organizations launching a similar campaign – a service that sends words of encouragement to those recovering from alcohol or drug addiction via SMS text messaging.
According to a report in the online publication Good Therapy, texting is becoming an increasingly effective way to help those recovering from substance abuse. Frederick Muench, a psychiatry professor at Columbia University, recently surveyed 50 individuals who were recovering from addiction and asked if they would be receptive to text messages as part of their continuing care. The group was overwhelmingly supportive of the idea.
Muench told the news source that as technology continues to advance, it's important for organizations to improve traditional practices.
"Overall, results highlight the promise of using mobile interventions for addiction care and underscore the need for empirically tested models for this new medium," Muench said.
The global proliferation of mobile devices means that today, people of all walks of life are capable of sending and receiving text messages. This means that organizations tasked with caring for a large number of people – such as addiction treatment centers – can benefit with SMS services.
Swift SMS Gateway offers the tools needed to launch effective text message campaigns that be used for a variety of services.