Government employees can conserve time and resources when information retrieval is made easy for them. Today, a lot of information runs on text messaging. Connecting SMS into the communication platforms of your agency makes sense. Consistent, reliable communication with constituents is a key factor in keeping the public engaged and informed, too.
Here’s how SMS can benefit government agencies:
Improving Government Interdepartmental Communications
Each department manager has priorities. Working together can stress time, resources and information between departments. Whose projects should be prioritized? Where will the biggest impact be felt?
Interdepartmental communication suffers when relying on old communication channels. Email and voicemail are slow and approaching obsolescence. Old mail can sit unread in inboxes, phone conversations can be difficult to organize and busy calendars are frustrating to sync. SMS messages, however, are quick to use and reliable. Even when personnel aren’t near a computer, they can still send and receive text messages, bypassing the bottleneck of overstuffed inboxes.
“There’s no better way to contact constituents than with SMS messaging, because texting has reach and speed.”
In many cases, it only takes a few seconds to receive, read and respond to a text message. Rather than waiting for days to schedule a meeting, your staff members can talk to one another remotely without special technology.
Engaging Local Constituents With Alerts
People are distracted. According to Pew Research Center, 4 out of 10 American adults get their news from online sources, but TV, radio and newspapers still make up a significant portion. Bombardment with advertising makes it difficult for people to get facts.
SMS alerts can cut through chatter and reach constituents directly. This is more effective than emailed notifications, because text messages have a much higher open and read rate than emails. According to Greg Murphy, mobile product manager for Salesforce, text messages have a 98 percent open rate, and 90 percent of texts are opened within three minutes. Not even social media marketing tactics can beat those numbers.
There’s no better way to contact constituents than with SMS messaging, because texting has reach and speed. The key is to avoid solicitation and be conscious of spam regulations. Use common sense by not placing private information in SMS messaging. Also, be diligent in organizing proper Opt-In/Opt-Out management controls regardless of content. Campaign donation broadcasts should be run on dedicated Short-Codes.
Streamlining Government Transparency and Oversight
Another benefit of using SMS is the increased transparency it provides. Rather than letting public employees use their personal accounts, an established SMS API run by an administrator allows for improved oversight and reduces compliance risks. Administrators can keep a detailed digital record of every message when proper API integration connects to management platforms.
Public sector IT research outlet GCN reported most agencies keep records of only email correspondence. Phone companies do not always keep records of text messages. If they do, those records are likely kept for only a few days before they disappear into the ether. Therefore, it falls on agencies to maintain text message records.
As your agency does when using a dedicated email server, you can centralize your text messages too. You do this by first choosing a reputable SMS Gateway and begin your SMS API integration. This can help in the goal of having a single, consistent communications policy that encompasses every contact channel.
An SMS API is simple to set up. Our experts provide 24/7 enterprise support at your request, with standard and professional support also available. Custom integration and consulting is available to meet your requirements. Swift SMS Gateway is facilities-based and operates in Canada.
To learn more about how to leverage SMS at your government agency, sign up for a free demo.
Reports of hacks on credit reporting agency Equifax and the U.S. Securities and Exchange Commission (SEC) have dominated recent news. Millions of Americans are worried their personal and financial data is hacked. SMS integration into 2FA security routines used in Bank Alerts are a first-line defence against hackers attacking your bank account.
CBC News reported approximately 100,000 Canadians were also affected by the Equifax breach, potentially exposing credit card numbers, insurance information and personal addresses.
Since word of the hack broke, hundreds of thousands of consumers have frozen their credit, applied for identity theft protections and complained to government officials. Class-action lawsuits may result. Consumers want action to prevent future trouble.
What Do the Recent Hacks Mean For Banks?
Bank customers have questions about the recent security breaches. If someone's personal information was compromised, it's easy for criminals to apply for new lines of credit, open accounts, or drain existing accounts.
Business Insider's Lauren Lyons Cole is a certified financial planner. She cautioned her readers to monitor their credit reports and bank accounts for suspicious activities. They should take these kinds of steps regardless of an imminent threat. Banks with monitoring services such as text notifications have a leg up over competitors that don't. SMS bank alerts are helping by giving timely response to security threats on client bank accounts and validating account use.
Who Needs Protection Against Identity Theft?
The short answer is everyone. The private information of over 143 million individuals was compromised in the Equifax breach.
Consider this: In early July, the U.S. Census Bureau estimated the American population at 323.1 million with 22.8 percent of the population under age 18. That leaves approximately 249.4 million adults. If the situation were a raffle lottery, the average adult would have 143:106 odds of winning – that is, getting their identity stolen. That's about a 57 percent chance of being affected by the hack.
In dealing with hackers one thing is certain: Consumers and financial institutions need to be vigilant. There's no way to tell when, or if the information will be sold, or used for malicious purposes.
How Can Text Notifications Help Identity Theft Victims?
Bank alerts cannot stop an identity thief, but they can make it easier for victims to take action before their finances are seriously harmed. Text notifications can alert consumers when their accounts are accessed, or if a new account has been opened in their names. Best of all, they are a long-term, automatic solution to a problem that likely won't go away and has proven to be a cornerstone in 2FA security routines using SMS as a preferred alert medium.
Remember, Social Security numbers don't expire. So when consumers' information gets out, it can come back to haunt them for the rest of their lives. Bank alerts can help consumers stay vigilant without needing to personally monitor their accounts every day for decades.
Implementing an SMS notification system is easy if you are dealing with the right SMS aggregator. Being a pioneer in SMS 2FA validations starting a decade ago, Swift SMS Gateway's API plans give IT professionals customized support to achieve their goals in a timely and cost-effective manner. Automated notification services free up personnel to tackle more complicated issues and provide consumers with piece of mind.
To learn more about how to implement text notifications at your bank, sign up for a free demo today.