Group SMS: Do You Need to Integrate an API?

Group messaging is one of the most effective communication channels because it keeps everyone on the same page. When you integrate group messaging functionalities with new or existing phone numbers, you can extend your ability to share information.

With group SMS, teleconferences don't need to end when everyone hangs up. Subsequent conversations can continue over text, helping people follow through on next steps and action plans.

To gain this functionality, you can choose to implement a stand-alone product with robust out-of-the-box features, or integrate an API. Each option has its benefits, but the optimal solution depends on the scale of group messaging needs. 

How a Ready-To-Go Product Easily Solves Group Messaging Needs

Group messaging has become one of the most popular forms of communication in recent years. From groups of friends and family members to business teams, it seems like everyone is in at least one group text.

In fact, 85% of people who use SMS utilize a group chat function. When you break down demographics, millennials are even more likely to use group text. In other words, it's a form of communication with which people are highly comfortable. In a business setting, workers can quickly send group messages, get the information they need and get back to the task at hand.

For small systems, SMS API integration isn't necessary. A ready-to-go product like GREXT™ from Swift SMS Gateway provides everything teams need to get started. In a matter of minutes, you can create groups, add contacts and start sending messages.

With this web-based group texting solution, you can send text messages to any phone, on any network. Plus, you can schedule texts, send recurring messages and even access your communications from the web.

For larger teams, some GREXT™ plans offer the ability to establish dedicated long codes, create advanced reports and manage sub-accounts. These features are highly useful for administrators that need to manage several group communications.

85% of people use group chat.

When You May Want to Consider Integrating an API

Between 2018 and 2022, global A2P SMS traffic is expected to grow from 1.7 trillion to 2.8 trillion. This increase is attributable not only to new markets coming online across the world, but also the rise in automated messaging. Group texting may play a smaller role, but it's still worth considering.

Enterprises may need to integrate an SMS API for their A2P messaging broadcasts and group messaging needs. At scale, these use cases are better served by an API than a stand-alone app because administrators will likely need to handle extremely high volumes of text traffic. Depending on the needs of the organization, administrators may choose to use a web-based SMS app for internal messages, and an API for external broadcasts.

Whether you're looking to make group messaging easier for a smaller team or a large organization, SMS offers many versatile solutions. To learn more, sign up for a free demo of Swift SMS Gateway today.