A number of fashion retailers catered towards teenage girls and young women get this, and are now marketing to their customers via text message.
Traditional communication policies associated with various practices have adjusted to comply with modern standards.
As communication continues to become mobile, sending text messages can allow an organization to record important conversations.
SMS can also keep individuals safe, as many users can receive messages quickly and efficiently in the event of danger.
SMS is still the dominant application on mobile phones, so as adoption increases so will SMS usage.