Study shows patients more likely to take medication when reminded via text message

Remembering to take medication on time is of the utmost importance. Depending on the severity of a medical condition, it could mean the difference between life and death. But, due to a number of reasons, many people forget to take medication at the times instructed by their physicians and pharmacists. However, technological advancements such as text message alerts have given patients a greater ability to remember to take their medication.

A study conducted by pharmacy benefits management firm OptumRx found that those who receive reminders to take their medication via text messaging are more likely to take it on time than those who don't. A total of 580 patients were studied and 85 percent of patients receiving text reminders took their medication on time versus 77 percent of those who received no reminders via text message.

Dr. Brian Solow, chief medical officer of OptumRx, stresses the importance of following medication instructions, also known as adherence. He explained in a statement that advancements in mobile technology could be a breakthrough in adherence improvement.

"Many of us are using our phones to do more – check the weather, read a news article, research information on a medical condition," Solow said. "It makes sense that reaching patients through technology could improve their adherence, and now we have the evidence to prove that it can, even among older patients."

Sending out alerts such as these reminders is just one way companies can take advantage of mobile technology and the popularity of text messaging. The growing number of mobile users has increased the effectiveness of sending out sms reminders. Swift SMS offers solutions that allow organizations to build, customize and send important alerts to a growing user base.

Tech battles transition from desktops to the mobile field

For several years, the battle between Apple and Microsoft existed primarily on desktop computers. The feud shifted to laptops in the mid-2000s, but Apple's first generation iPhone was a game-changer in 2007. Sparking a revolution in the tech industry, the rise of smartphones once again changed the war between Bill Gates and Steve Jobs' respective enterprises. Today, Apple and Microsoft duke it out on the mobile battlegrounds. As mobile usage increases, many businesses must adjust their procedures and take advantage of text messaging, which is still the dominant application on today's mobile phones.

Unlike its experience with desktop software, Microsoft was slightly late to the party when it came to designing mobile operating systems. In fact, Apple's true competitor on the mobile front has been Google. The search giant's Android mobile operating system and Apple's iOS platform currently hold the top two market shares, but analysts predict that Microsoft is quickly gaining ground.

Last month, research firm IDC reported that Microsoft's Windows Phone will reach a 19.6 percent share of the smartphone market by 2016. According to IDC's predictions, this could push Microsoft past Apple as the number two player in the global mobile software industry.

While this is big news for Microsoft, Ramon Llamas, senior research analyst with IDC's mobile phone technology and trends team, suggested in the report that future functionality could skew projections.

"What remains to be seen is how these different operating systems – as well as others – will define and shape the user experience beyond what we see today in order to attract new customers and encourage replacements," Llamas said.

Regardless of what mobile operating system is used, text messaging is still the dominate application used on all mobile phones, and these numbers indicate that the mobile industry is only going to grow. As a result, marketers must rethink their strategies and execute campaigns that take advantage of increased mobile usage. In today's climate, text message marketing is an effective way to reach the growing number of mobile users in a short amount of time.

Study shows that users are more truthful when conversing via text message

Traditional conversations – whether they are face-to-face discussions or phone calls – may still be a valuable way to communicate, but one has to wonder, how much truth is being disclosed in these interactions? Without a record of what was said to refer back to, the value of an exchange may be diminished.

In May, a survey conducted by the University of Michigan revealed that users are more truthful when discussing matters via text message than in a voice conversation. The study was conducted by interviewing 600 participants, asking a series of standard interview questions such as how often they worked out and how much they drank in a given week. The results indicated that answers varied depending on whether they were given via text or spoken word. According to the researchers, text message responses revealed more information and were considered more truthful.

"The preliminary results of our study suggest that people are more likely to disclose sensitive information via text messages than in voice interviews," said Fred Conrad, a cognitive psychologist and Director of the Program in Survey Methodology at the University of Michigan Institute for Social Research. Conrad admitted he was surprised by the results. "Many people thought that texting would decrease the likelihood of disclosing sensitive information because it creates a persistent, visual record of questions and answers that others might see on your phone and in the cloud."

This is important data for marketers engaging in SMS polling research. For one thing, it suggests that users are more apt to find value in messages displayed in text form. Additionally, they could be more likely to respond by disclosing valuable information.

Businesses that wish to capitalize on these findings should acquire the tools needed to formulate a mobile messaging campaign. Swift SMS Gateway is long experienced providing marketers with a simple network solution to enable text-back polling. Moreover, Swift SMS's experience provides a toolset that is flexible for easy customization for collection of data analytics.