Black Friday is only a week away and retailers are amping up their promotional efforts to advertise their respective sales. As always, competition is fierce during this time of year because every store wants to start the holiday shopping season on the right foot. As the day gets closer, it's important for companies to connect with their customers by sending engaging, informative content.
Text message marketing doesn't necessarily have to be restricted to information about new products. Businesses can keep recipients up to date on upcoming events, and Black Friday is an ideal situation to apply this practice. Every year, the traditional kickoff to the holiday shopping season gets bigger and bigger and, once November starts, shoppers start looking into their favorite retailers and formulating their shopping strategies. Companies need to capitalize on this fact by reaching out to their potential customers.
An article in Business 2 Community lists the best strategies retailers should implement to maximize their profits on Black Friday. Joshua Malin, the author of the article, suggests text message marketing due to its many advantages.
"Don't limit this to just time and date," Malin writes. "Include some insider insights, photos and advice to give each message unique value. Text message marketing – because of its short, sweet nature – is perfect for something like a countdown."
A countdown is certainly effective, but there is a lot of pertinent information about the event that can be communicated via SMS messaging. Retailers can use text messages to tell customers what time the doors open. If a new item is being added to the list of Black Friday specials, send a text to let people know about it. There are so many ways businesses can interact with consumers as they gear up for the biggest shopping day of the year.
To ensure that these messages are cogent and evoke a high level of readership, companies should work with an SMS services provider. Swift SMS Gateway offers the tools needed to launch effective text message campaigns.
The potential of promotional text messages can only be realized if SMS campaigns are conducted properly while following best practices. Sending text messages to the public without considering specific rules and regulations will negate any possible success of a campaign.
Papa John's recently got hit with a $250 million class action lawsuit due to what the suit calls "spammy text messages." According to the suit filed in the U.S. District Court in Seattle on Monday, the pizza chain sent an excessive number of text messages to those who didn't ask for the service. In total, roughly 500,000 unwanted text messages were sent.
"After I ordered from Papa John's, my telephone started beeping with text messages advertising pizza specials," said one of the plaintiffs in a statement. "Papa John's never asked permission to send me text message advertisements."
When initiating such services, it is crucial that the sender confirms with the recipient before sending messages. Despite the plethora of unlimited messaging plans supported by the major mobile carriers, many individuals still pay for each text message or have a limit as to how many they can receive in one month. Sending unwanted messages is not only an annoyance, it could cost the recipient money or hurt the possibility of receiving important messages later in the month.
Conducting such activities can be damaging to a company's reputation . Any subsequent text – regardless of their validity – will be compromised if one unwanted message makes its way to a customer's mobile phone. Swift SMS Gateway offers the tools businesses need to formulate smart messaging strategies and construct effective text message marketing campaigns.
In an effort to boost school safety measures, the Oakland University Police Department is implementing a text alert service designed to reach students, faculty and staff across campus.
According to a report from The Oakland Post, this service will alert recipients when there is a major threat and the police determines that safety could be compromised without instant action. As campus safety continues to become a problem in some colleges and universities across the country, there is hope that this program will go a long way in protecting everyone who entrusts school officials to keep them safe.
Samuel Lucido, chief of the Oakland University Police Department, sent an email to students describing the service and announced that a test would be conducted on Tuesday. Lucido asked students and staff to respond to signify a connection was made, as well as encourage others to sign up for the service.
"In the event of any crisis situation, information will reach you automatically though most of our communication methods," Lucido said. "To fully utilize our most efficient method, however, we need your help."
This service is valuable because it reaches a large number of people in a short amount of time. Emailing emergency warnings is not as effective because not every phone has email capabilities and, typically, students won't all be at their desks and on their computers when an emergency alert comes through. SMS alerts can relay pertinent information right away without distracting the recipient with any necessary components to the message.
Organizations looking to bolster their security efforts would benefit from implementing this service and sending emergency texts, but it must operate correctly in order to be effective. Swift SMS Gateway offers the tools needed to initiate a strong emergency text alert program.
The nature of mobile devices increase the effectiveness of cell phones while making emergency calls. Instead of relying on traditional dispatchers to determine a general location and send out local help, emergency calls made from a cell phone can pinpoint the specific location. While many states are embracing mobile integration into their emergency services Michigan may be leading the nation by capitalizing on today's evolving smartphone technology.
This blog has spoken at great lengths about the effectiveness of SMS emergency messages. Earlier this year, we reported on Marlyand's efforts to implement SMS services to bolster its 911 program. Michigan is taking that to the next level by allowing users to send pictures, videos and any other relevant media to the dispatcher, all through the SMS application.
Harriet Miller-Brown, Michigan's 911 administrator, spoke with The Detroit News about the state's initiative – dubbed Next Gen 911 – and its advantages over traditional calls.
"Basically, Next Gen 911 is the ability to receive 911 calls from any device," Miller-Brown said. "Our network was originally built on the current landline system, which works great. But, we've gone to cellular phones and all kinds of technology. Next Generation 911 is about bringing our 911 system in pace with that."
Ultimately, emergencies don't occur just at home. The need to reach emergency professionals can arise anywhere and at anytime. The ability to call or text a 911 service from a mobile device goes a long way in improving response efforts and mitigating the effects of an emergency.
Texting offers even greater assistance because many people, regardless of whether or not they own a mobile device or not, might not be in a position to make a phone call. If texting proves to be a more efficient communication practice, the ability to respond to emergency SMS messages will offer greater assistance to those who need it.
Swift SMS Gateway offers the tools emergency responders need to communicate with those in need via text message.