Why a Hotel SMS Should Promote An Organic Experience

In a competitive hospitality market, hotels may have to go beyond simply having high-quality service to meet the needs of guests. The visitors of the near future will likely want something more, according to The New York Times.

That elusive new service want is the desire of being immersed in a location of the hotel and getting to know the area around it, as opposed to simply going to pre-packaged events. Text messaging via SMS API tools can help fulfill the desire to have a local connection to a vacation area, promoting daily specials and other items of interest that can really immerse the guest in their surroundings.

The Times spoke to Mintel research director Fiona O'Donnell, who described exactly what it is the modern guest is often looking for.

"Text Alerts can encourage guests to engage in local experiences."

"Guests want to feel like they are experiencing something in the design or the local flavor," she said. "They want it to be memorable and part of the local scene, not like they are tourists."

Though this could seem obvious to anyone who's ever taken a trip, it's a worthy goal for a hotel or other hospitality business that's grown too complacent. It's also not too removed from some of Starfleet Research's suggestions for "guest experience management."

These include suggestions like measuring guest experiences throughout and personalizing service. Applying this idea throughout all processes means; looking more closely at confirmations, doing maintenance updates and messaging important events and details.

Every point of contact is a way to connect with the guest further and leave them feeling like they're getting the most out of their visit. You stand to gain some distinct benefits, such as higher satisfaction and a strong customer relationship.

The simplicity of text messaging is a great way to connect to guests in an immediate and personal way and take concierge and front desk services to the next level in your hospitality property management software. Texting is easy with a simple SMS API via a good SMS Gateway.

How SMS Services Optimize Health Care Resource Allocation

When patient care is your top priority, you need an administrative infrastructure that can support patient population fluctuations and manage internal resources. If your organization hasn't fully optimized its ability to deploy and monitor human resource allocations, you could miss out on growth opportunities.

In the U.S., the recent introduction of the Medicare Access and CHIP Reauthorization Act (MACRA) means that care organizations are under more pressure to improve operations, meet Meaningful Use guidelines and reduce rates of hospital readmission. Failure to meet and report on these goals could mean a negative payment adjustment from the Centers for Medicare and Medicaid (CMS).

By optimizing your resource allocation, your organization can better focus on meeting your chosen MACRA measures. One way to optimize the way your organization manages human resources is to implement a secure SMS dispatch system. Having immediate access to the entire pool of staff members makes it easier for managers to schedule shifts and make allocation adjustments as needed.

The Dangers of Hospital Scheduling Conflicts

Staff shortages within a health care organization can put patients at risk. If there aren't enough helping hands when an emergency strikes, further complications could arise. Not only does patient health suffer, but the organization may be exposed to financial and legal risk.

Scheduling nurse shifts can be difficult – especially when managers are drawing from groups of full-time staffers, part-time employees and outside professionals such as travel nurses. The reason an SMS system is ideal for contacting staff members is a simple one: nearly everyone has a phone on or near them at all times.

Importantly, SMS system integration is easy. No matter what scheduling software your team uses, there's a way to make SMS work for you.

Scheduling nurse shifts can be a complicated task.Scheduling nurse shifts can be a complicated task.

Keeping Your Organization's Network Secure

Health care organizations are required to follow strict guidelines regarding patient information. The privacy rules within the Health Insurance Portability and Accountability Act (HIPAA), as well as recent regulatory additions through MACRA, mean organizations can take no risks when it comes to data security.

Although no patient data is sent via SMS, personal communication devices must still adhere to security protocols. SMS offers a secure, easy way for managers to contact staff members without adding any security risks.

An Elegant SMS Solution

By optimizing the scheduling process, health care organizations can reach maximum bed efficiency and work toward optimizing care for each individual patient.

According to Becker's Hospital Review, many forward-thinking institutions have implemented a predictive analytics system that can use historical data to predict scheduling needs on a daily or even hourly basis. However, analytics alone will only get you so far. You must be able to quickly act of the information provided by predictive analysis.

"An SMS dispatch system connects people quickly."

To take a U.S. example, if a predictive algorithm learns that patient admission rates tend to rise over Memorial Day weekend, your managers can act on that intelligence and schedule more nurses via the SMS dispatch system. Traditional scheduling methods – even telephone calls – are often too slow to keep up with the ever changing needs organizations face every day.

When the stakes are high, your organization needs a scheduling and dispatch system that provokes quick responses. Swift SMS Gateway can provide the tools, knowledge and expertise to help your organization optimize its human resource allocation. When you need an elegant, uncomplicated messaging system, choose SMS.

To learn more, contact our team of experts today!

In a Mobile World, Transportation Companies Need an SMS Solution More Than Ever

Scheduling and dispatching drivers seems like an easy task – to anyone who has never tried it. North America's roads are rarely quiet and never predictable. Dispatchers working in every niche of the transportation industry rely on multiple systems to effectively allocate drivers and respond to unpredictable changes in traffic, weather, cargo and more.

In today's consumer-driven economy, transportation is more regulated than ever. Behemoth companies pour millions of dollars into predictive analytics for their shipping networks. Ride hailing apps constantly innovate on dispatch methods. Traditional ride services craft premium experiences for their clientele.

Everyone has transportation in mind, and everyone wants to be faster, more efficient and more profitable. 

Meeting Customer Efficiency Expectations

Today's customers want expediency. In fact, Blue Space Consulting, a group specializing in customer relations, named speed as one of the biggest challenges in meeting customer expectations.

Customers don't just want things immediately – they want them yesterday. In the people moving industry, this means being able to get drivers where they need to go at the exact right moment. The world of shipping is slightly more predictable, but when individual clients get involved, the scheduling and dispatching processes can get messy.

It's difficult to predict the needs of single riders which means dispatchers must be able to react quickly and effectively. An SMS dispatch system can provide the necessary ease of communication required of such a fluid industry.

The same line of reasoning applies to shipping companies. The value of freight is directly tied to its ability to move freely around the world. If a delivery of goods is unable to move – it loses value. In order for shipping companies to maintain the value of their businesses, they must maintain the ability to make deliveries on a strict timetable. SMS dispatches are quick, secure and reliable, making them an ideal solution for all transportation companies.

Dispatchers must be able to respond to individual client needs.Dispatchers must be able to respond to individual client needs.

The Dangers of Data Dead Zones

While it's tempting to rely on mobile data to reach drivers, the infrastructure just isn't there yet. Look at any major network's data map and you'll see breaks in the coverage area. For everyday consumers who live in major metropolitan areas, this isn't usually a problem, but for companies that are always on the move, it could present unwanted risks.

Even when 4G signals are low, SMS is still reliable. The last thing a dispatcher wants is to lose contact with a driver. Even short breaks in communication can lead to efficiency losses.

The Dispatcher's Dilemma

Creating effective schedules and routes is a challenge because it's not simple math. Rather, it requires highly complex calculations with the randomness of human behavior and limits of the real world.

In the science magazine Nautilus, a senior project manager at UPS, Bob Santilli reported that route simulations often differ greatly from real-world scenarios. Santilli reported that food deliveries present the most accessible example:

"Simulated routes get interrupted by real world problems."

A food delivery driver could optimize a route to reach every stop using the shortest possible distance between each point – but if the last person on the list ordered ice cream, they're going to end up with soup instead.

In other words, human communication is required to actually optimize routes based on real-world scenarios. An SMS system makes that communication easier.

Driver dispatching is highly complex when you get beneath the surface of the problem. Implementing an intuitive SMS system is a key way to improve efficiency and meet client expectations.

To learn more about how SMS messaging can improve your transportation business, contact the experts at Swift SMS Gateway.

Why Cloud Application Development Needs an SMS Component

Today's consumers use a number of cloud applications each day, many without even realizing it. As cloud computing becomes more effective and easy to use, application developers will likely leverage this technology more frequently.

In the development process – and after an app has gone to the marketplace – developers rely on SMS verification to maintain the integrity of their user base. After all, no one wants to manage an app solely populated by bots.

While there are other methods of verifying users, an SMS token is more elegant, simple and cost-effective. Plus, the newest release of the Android OS will make it easier for app developers to use SMS authentication.

Android O's New SMS Feature

The latest version of Android, simply code-named "O," will make life a little easier for app developers to use SMS authentication tokens.

One of the biggest hurdles developers face is the dreaded "permission." When a user installs an app, he or she is typically asked to agree to any number of phone permissions. Sometimes, a developer using SMS authentication will ask users to grant the app permission to read the phone's SMS history. In doing so, users won't have to type in their verification code, but they're also potentially giving up some of their privacy.

Apptimize reported that asking for too many permissions, or poorly explaining the need for permissions, often leads to low retention rates. A low user retention rate could seriously damage a developer's business. That's what makes this small addition to Android O so interesting.

According to XDA Developers, Android O will contain a new API that can tell the phone an app is expecting to receive an SMS message soon. The phone then automatically grants a limited permission to read only that expected message. That's one fewer permission a user must agree to, which could potentially benefit app reviews in the marketplace.

Too many app permissions may taint the user's experience. Too many app permissions may taint the user's experience.

Enhancing Cloud Application Security

The cloud is not inherently secure. With so many incoming and outgoing connections, there are many of opportunities for malicious infiltration. Developers may be especially open to this risk during testing periods when a widespread group of users makes connections to the developing app.

"SMS tokens can keep bots out of your app."

At that stage, a preliminary security audit can spot breaches in the defense – but even then, some form of gatekeeping is necessary to prevent unwanted bots from accessing the cloud. SMS tokens can ensure that everyone who accesses the cloud capabilities of the app is indeed a human being.

Today, this level of security is more important than ever. Cloud IT security firm SkyHigh reported that the average enterprise uses 1,427 distinct cloud services and each employee uses an average of 36 cloud services each day. From productivity software to communications platforms, the modern office relies on the cloud to function efficiently. This environment is great for cloud developers – so long as they understand how to keep their systems secure.

Making Room for Innovative Ideas

The mobile industry has made impressive strides over the past decade, and as its future is in the cloud. Cloud app developers need an SMS authentication solution because it gives them the freedom to innovate.

When security concerns are properly managed, development teams can explore, innovate and disrupt current trends.

To learn more about how your development team can optimize its SMS authentication method, contact the team of experts at Swift SMS Gateway today!

App developers can master customer conversion with API SMS

It's a great time to be an app developer. Coding lessons, open source tools and new innovations make it easy for you to get started and improves your opportunities. What's more, there are more developer-friendly additions out there slated to appear in the near future on accessible platforms: Venture Beat reported on the updated features for the Google Play Developer Console in the works. These may include analysis, reporting and statistics tools for a closer look at the actual impact of your work.

A lot of these potential features hinge on the importance of gathering data to make decisions. The emphasis on modularity makes a responsive company valuable to consumers, who are becoming increasingly used to having everything they need on the go.

"Text validation routines are a great way to improve your new app's subscription process."

Nothing starts this relationship well like a simple, personal subscription process. Your users will want to feel like things are under control and seamless, powered by the strength of cloud computing. And the app download, especially for a "freemium" product, can plant the seeds that eventually get interested app users to subscribe or otherwise purchase more features.

Seeing the initial download as the first part of an ongoing effort is important. Crucially, getting a person to subscribe should be an incentive to work on retention, not an endpoint. There are always aspects of your app you can fine-tune, and taking the time to do so may be the key to reaching high customer ratings.

Integrating your subscription routines with a simple authentication routine using SMS provides a simple validation process. An SMS API sets up a clear way to confirm subscriptions after someone is ready to make that commitment to your app or service. Make sure you connect your SMS API to a reputable SMS Gateway that provides superior reach and performance.

Text validation routines are a great way to improve your new app's subscription process."

For consumers, bank alerts are a must

There's no denying that using a credit card in today's world can be downright scary sometimes. With all of the fear of scams out there, anyone with a credit or debit account must be able to trust their vendor. CreditCards.com recently released a poll saying fraud alert warnings are on the rise.

Though most of the bank warnings discovered in a survey of 1,000 Americans were from phone calls, the source mentioned other ways these institutions reach out, including texts. Messaging via text is an excellent way to improve communication and combat fraud.

The survey, which Princeton Survey Research Associates International conducted, found that a quarter of Americans received a debit alert of some kind. Even though 37 percent of respondents said that the alerts they received weren't for actual fraud but were just precautionary, this is still be a good sign banks are adapting to the possible danger out there and looking for ways to combat fraud.

"A quarter of Americans said they received a debit alert of some kind."

However, the existence of false or scam fraud alerts is always a problem. For those who can't tell the difference at a glance, it might be easy to click on a bad link when an alert appears to be legitimate.

A recent Google Docs phishing scam was said to trick many by appearing real, as Google said on Twitter. In the case of texts, when fraudsters can mimic actual messages closely, a lot rests on whether or not your financial services firm is optimizing their use of SMS services in their fraud prevention practices. Reeling from a credit crisis or other recent stress could leave a customer looking for bank and financial servicers who takes fraud prevention seriously.

Use text alerts to help renew policies

Text reminders to policyholders for insurance policy renewals are a welcome service that improve communications. When insurance companies don't communicate well, it leads to confusion.

Also, another area text messaging is being used is in checking policy statuses.

On paper, it seems easy to explain what happens when an insurer doesn't continue a policy, but there are many factors. In a piece for The New York Times, American College of Financial Services assistant professor Kevin Lynch commented on a woman dropped by her insurance company after making a major claim for a lost engagement ring. Lynch said that the frequency of the insured's claims made a difference in this example.

"What happened in this lady's case is she had two substantial losses within a relative short period, which is the frequency issue," Lynch explained. "The insurance company said she represents a risk outside of the acceptable parameters, so they chose not to renew her."

"The difference between choosing not to renew and outright cancelling a policy may not be evident."

Even if the insurer is well within its right to discontinue, the difference between choosing not to renew and outright cancelling a policy may not be evident. The Insurance Information Institute said that the amount of notice an insurer gives before making this decision can vary depending on the state. This is also true in Canadian provinces.

Since non-renewal can happen for many different reasons, including some that don't concern the insured at all, being open about this with easy-to-understand messages can at least leave he or she feeling less shocked. It helps when it's made clear cancelation happens for very specific reasons, according to the source.

With accurate renewal updates via text messaging insurers can reach policyholders, and improve communications. It's easy with a good SMS API connected into a reputable SMS Gateway.

Real estate agents that text millennials have an edge

The millennial generation, as it's come to be known love to text, and is often connected with the rise of the internet and mobile. Some members of this demographic, which usually includes those currently between 20 and 34, might actually be part of the last group of people to remember a time before social media existed.

Regardless, digital experience is a well-known priority for younger buyers. And since those in this bracket are finally gaining the capital to buy homes for themselves, it's a worthy place for real estate agents to focus their energy – with text messaging playing a major role in this.

With communication under control, agents can trust that their job will go smoothly, as will the buyer's experience. A Quicken Loans article recently listed several qualities of a good agent, such as being responsive and dedicated to each possible buyer. All of these things can come from a messaging platform that provides easy information from residential listings

"Reaching millennials with the right information can carry high stakes."

Reaching millennials with the right information can carry high stakes, since there's an impression that this class of buyers is less likely to purchase a home at all, preferring to rent perpetually instead. Realty Biz recently reported on "real estate crowdfunding," giving money to projects online, a trend where young investors could potentially go around banks to instead directly support new housing through what they perceive as a direct connection.

If real estate agents want to win young owners over, it may help to speak their digital language. That could mean an easy simple solution for listings updates that fits in with the millennial lifestyle for buyer engagement.

Using text messaging in your advertising strategy can connect to millennials, who are the new buyers. It is what they are likely to want. Being accessible can help get new information about listings out to interested buyers and save everyone time.

Taxis are getting fares quicker with text messaging

Many taxi and limo dispatchers are responding quicker and securing fares for their drivers with SMS. Quick response always brings benefits in fair dispatch operations; from assuring clients that you have a driver on the way, to meeting or even beating travel time estimates. This can result in repeat business. Connecting text messaging directly into dispatch platforms is making the difference.

In busy cities, the real job is getting around incessant traffic. Not all places have the same issues. Professional drivers already have the skills to get around quickly, but the reliance of dispatch is still critical. Reaching drivers and coordinating fares depends on efficient logistics management to address worsening traffic congestion.

Also, there's a need to connect to clients using mobile services, as a competitive wedge against Uber.

A recent traffic study from TomTom compared the traffic in 390 cities around the world as part of its 2017 Traffic Index report. In terms of general overall congestion, the top spot went to Mexico City, where drivers had to spend an average of 66 percent extra time traveling due to traffic. Overall, the congestion of the entire world rose by almost a quarter from 2008 levels. The continents of Asia and Oceania are showing the biggest increase among all the continents.

"The world's traffic congestion rose from 2008 levels and Uber is competing to get fares."

Compared to this figure, North America only saw a 9 percent jump in traffic. That and the fact that no U.S city placed in the top 10 may leave Americans feeling good. Los Angeles ranked as the second most-congested city on the continent and reportedly provided 45 percent extra time for drivers. Other high-placing American metro areas included New York, San Francisco and Seattle. Traffic is a problem everywhere.

Connecting your dispatch platform to text messaging is making a difference. You can do it by using a SMS API provided by a good SMS Gateway. A fully integrated SMS API sending out simple text messages through your dispatch software can not only text to fares, it can improve response times, improve driver communications, and provide a competitive wedge against Uber.

Integrating text messaging directly into your logistics and dispatch management platform helps assure professional drivers will always be a fare's best bet, when they need to hail a taxi or limo.

Recruiters that text get results

Responsive communication reaches applicants in time and helps them in their employment search. Job seekers want to know the latest information about available openings, and learning about positions they might otherwise overlook. Reaching applicants via text messaging is a good way to adapt to the changing job market and make applicants aware of the changes.

In its U.S. Hiring Trends Report for 2016, iCIMS explored some of the changes in jobs for each industry. In manufacturing, for example, the report found that more than half of those people hired accounted for production occupations, management and administration and sales and related professions. While the majority of health care hires were for technical positions, other categories like support and management and administration were also responsible for new hires.

"Changes can affect job seekers no matter what their field."

In addition to the changes in each sector, there are new approaches to hiring overall to be aware of. An Entrepreneur piece recently listed some of these, such as hiring focused specifically on location and carefully selected profiles. For those who want to join HR and hiring departments, the growth of technology could require more specified knowledge.

Before you help them find the right jobs, you'll need to focus on managing candidate engagement. Text messaging can distribute updates quickly via a SMS API using a reputable SMS Gateway. This can broadcast applicant data to reach everyone with the latest news in shifting job trends. Easy access to job openings demands that candidates can find information they need simply by looking at their phones.

Furthermore, responsive employment agencies and recruiters that are adapting to these shifting job trends via text messaging are being showed preference by job applicants in choosing their services. Fine-tuning the way you reach applicants via text messaging services helps to set your employment agency apart.