Sprint and Verizon settle SMS lawsuit
Recent fines showcase the importance of adhering to text message marketing regulations.
Environmentalist group launches text alert system
The Sierra Club launches text alert system to alert asthmatics of smog.
Theater chain faces text message marketing lawsuit
AMC sued over SMS marketing through a customer rewards program.
Offer what consumers are asking for: Mobile
While comparison shopping has been around for a long time, technology is helping consumers do it faster, more accurately and more efficiently.
Beauty schools make impressive use of mobile marketing
One industry starting to leverage mobile text marketing with impressive results is the beauty and cosmetology field.
Deliver value in text message marketing with SMS coupons
Mobile coupons are one of the best ways to leverage value through your mobile text marketing campaign.
SMS marketing is a year-round endeavor
The holiday season may be over, but any text message marketing campaigns that a business launched can be adapted to serve them throughout the rest of the year.
4 tips for increasing promotional text redemption rates
Promotional texts have a strong place in any mobile marketing campaign, but optimizing redemption rates can be a challenge for any company.