Are you optimizing your marketing copy for SMS?

Different marketing channels can be used to reach distinct audiences, and need to be treated as such. For example, while Facebook has a large number of users, promoting your new business accounting software in this medium will likely be a poor investment. This is because Facebook caters to Millennials and younger generations, and is generally a place where users go to escape work. 

Without understanding your target audience's expectations for your chosen marketing medium, you are unlikely to find success. Fortunately, the vast majority of us have experience sending and receiving SMS messages, making for a shorter learning curve than many other mediums. 

Consider your own experience for a moment: What do you expect from a text message? Most of us want to be able to quickly gain the information we need, and be able to understand what to do next. The same is true for SMS marketing messages. For this channel, you need to be concise and compel participation through a strong call to action. 

Your call to action needs to be direct and to the point. The very nature of mobile text marketing requires marketers to be concise and make a large impact in only 160 characters. Starting off with stating what the recipient will gain is a popular strategy, as its addresses the "What's in it for me?" question on their minds. Capitalizing words you want to stress, such as LIMITED OFFER or SALE can also help promote the desired response. 

For all your mobile text marketing needs, rely on the experienced teams at Swift SMS Gateway. From marketing to customer alert services, we can help you boost your business through out SMS solutions.