Key to successful marketing is being useful

As marketing channels evolve and consumers' expectations rise, some believe that the key to a successful marketing campaign will be to be useful. According to CMSWire, providing useable promotions deals and other offerings through marketing efforts is going to be core to the future of marketing in general, rather than trying to be innovative.

MarketingSherpa reported that a recent survey by The Alternative Board found that more than 50 percent of companies feel their marketing efforts are too sales-focused.

"This sentiment was even more pronounced among the future of the business world, with 62 percent of 25 to 54 year olds saying that marketing information was too sales-oriented," noted Daniel Burstein of MarketingSherpa.

This is because consumers are more concerned about the level of engagement and user experience they'll get out of every interaction with a business. ClickZ recently reported that digital marketing is being overtaken by this focus on customer experience, and firms that adapt will see significantly more success than those that do not. Part of moving with the times in this regard is effectively launching a mobile SMS marketing strategy.

In order to truly leverage SMS for marketing growth, firms need to provide value in ever message. Whether it's a promotion or a discount code, every text can offer something that expands the consumer's view of the brand and encourages interaction with it.

Deploying a bulk SMS service is a great way to implement a more successful text marketing strategy, but it can be more complicated than it may seem. With the help of a mobile text marketing service, businesses can ensure they are following all laws and regulations while designing a perfect strategy to connect with customers and boost sales.