Report: Cell phones are expected to surpass human population by 2014

The evolution of cell phones over the past few years has truly changed consumer behavior, which has led to business owners shifting their attention toward this innovation. Because these devices allow individuals to access the internet, email and other services, companies that neglect to integrate cell phone use in their marketing strategy are likely to fall behind.

Cell phone use has become so prevalent that the International Telecoms Union (ITU), an agency under the United Nations, predicts that there will be more phones than people in 2014, according to Red Orbit. As of May 2013, there are 6.8 billion mobile subscriptions while there are 7.1 billion citizens on earth.

"[B]y the end of 2013, overall mobile penetration rates will have reached 96% globally, 128 percent in the developed world and 89 percent in developing countries," ITU writes in its release.

This means that more consumers rely on these devices to get through every day tasks. A study from FrontRange found that 84 percent believe smartphone addiction exists while 45 percent of participants reported to experiencing such—prompting them to check their smartphones at least once an hour.

"People have become so connected to their phones that they truly fear losing them," Front Range authors wrote.

Based on these trends, business owners have a great opportunity to effectively reach out to their targeted audience. Although there are many ways to do this, SMS marketing has been found to be one of the more effective solutions. Because text messages are usually read within three minutes of receiving them, it is more likely that customers will read these promotions over email and other methods.

Organizations that wish to implement a relevant and more powerful marketing strategy can reach out to Swift SMS Gateway. These professionals have extensive knowledge on developing a custom, text messaging platform.