Using SMS to increase email subscriptions

Despite the fact that text alerts have a redeeming rate that is eight times higher than email, many businesses cannot help but shy away from our inbox. If that is the case, why not use both to increase quality subscribers?

Doing this will allow companies to contact clients on two different avenues, giving them the most out of their subscription.

Retailers and other companies tend to ask for a customer's email address at the end of a transaction, but this may not be the best time to do so. From the patron's standpoint, it takes too long to spell out this form of contact for the employee to understand or they don't want to give it to the staff member.

In this case, the fact that the customer does not want to join the email list is something businesses cannot control. However, they can regain leverage in getting the individual's contact information by asking for their cell phone number. Customers know that a text message can only say so much, making this mobile marketing tool useful. It can also be used to help companies grab emails.

Miracle-Gro experimented with this idea in 2010 and revealed positive results. They found that 40 percent of SMS subscribers opt in for the email service as well, according to ClickZ, a marketing resource. Users were asked to reply to the first promotional text message with a keyword that led to a second message asking for their email address.

Swift SMS Gateway has the tools to help organizations establish a similar multifaceted mobile marketing approach.