More engaged recipients means text message marketing is more effective than email

The advantage of text message marketing over other "innovative" strategies such as email may simply lie in the actions of the recipient. 

Email marketing has been around longer than mobile marketing, and while it has been relatively successful many don't consider it a long-term option, mainly because users aren't always engaged in the emails they receive from various businesses. Companies often obtain email addresses via sources that aren't directly related to a recipient's request for information regarding products and services.

For example, an online user might have to enter their email address to read certain content on a site, even if they have no interest in learning any other information from that site. Once they enter their address and start receiving constant marketing emails, they will likely ignore them until they take their name off of the subscriber list.

That isn't the case with text message marketing. Mobile users are generally more engaged with the organizations that send them messages via SMS, so when they start receiving texts they will be more apt to open and read them.

An article in VentureBeat recently addressed this advantage.

"Consumers opt in to mobile programs and make a careful decision on which text campaigns they choose," the article said. "This differs from email campaigns, where consumers subscribe more generally for brands they may only be temporarily interested in. Because users limit themselves to brands they truly care about when opting into SMS promotions, brands are able to market more directly to a captive, and loyal, target audience."

Swift SMS Gateway understands this benefit and can provide organizations with the tools needed to launch effective mobile marketing campaigns. By using this strategy, businesses can enhance their marketing success by reaching engaged recipients who are eager to interact with their brand.