The challenge of learning the benefits of text message marketing

Despite the proven effectiveness of text message marketing, many organizations are still slow to adopt, a fact that has baffled many analysts. 

Perhaps it's the preconceived notion that bulk SMS messages are "spammy" and carry the same level of annoyance as telemarketing calls. While that might be the general sentiment, it's a deeply flawed argument. Anyone who examines basic statistics can see that the differences between mobile marketing and traditional outbound techniques are striking.

Consider this statement made about text message marketing back in 2009. Mark Cohen of the New York Times tackled the concept of marketing via SMS messaging and compared it against all other popular strategies.

"Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read," Cohen wrote.

Consider that statement. The purpose of marketing in general is to qualify as many prospects as possible, and the only way a marketer can do that is by maximizing their outreach. The more people that view or listen to a marketing message, the more effective the campaign. Cold calling leads to hang-ups. Many email marketing messages hit more spam folders than inboxes. Text messaging, however, is displayed prominently on the screen of the recipient's mobile phone. 

A recent article in Forbes asked why so many organizations were hesitant to adopt text message marketing and theorized that it comes down to a basic lack of understanding, another reason why companies should partner with an experienced provider of SMS services. While Swift SMS Gateway offers the tools organizations need to launch effective text message marketing campaigns, it can also provide the education marketers need to understand the impact they can have on their business development efforts.