Look how far we’ve come: The evolution of text message marketing

Text message marketing has evolved. Not surprisingly, its advancement has ran concurrently with the evolution of mobile devices.

There may be organizations wary of implementing a mobile marketing service because of the negative connotation attached to the concept of promotional text messages. People like to think of them as annoying and spammy because, well, that’s what they were. Things have greatly improved.

Change has been fueled by a number of factors. The advancement of mobile technology is certainly one of them. As mobile devices went from bricks, to flip phones to mini computers, users were given a wealth of new features and began using their phones in a number of different ways. The only constant was text messaging, and the SMS app is still the most popular application on today’s smartphones. This is because it’s now easier to read and respond to texts. Users can access conversations from the parties they want to talk to, which has weeded out the effectiveness of “spam.” 

Also, there are more regulations in place to prevent improper text message marketing. As the service grew in popularity, the FCC had no choice but to take it seriously and implement rules that limited the volume of unwanted texts.

Conor McAleavey, a mobile marketing professional, recently spoke on this issue with the online publication The Irish Times.

“In every new marketing medium, there is a curve,” he told the news source. “First there is spam because there is no regulation, then regulation comes in and a best practice comes about. Once that happens, the marketing medium is a success.”

That’s why text message marketing will only continue to grow. In 2013, companies can implement this service with confidence. Swift SMS Gateway offers the tools needed to launch an effective SMS marketing campaign.