Why broadcasters can benefit from SMS marketing

Those in the broadcasting industry should be well versed in the benefits of SMS services. After all, broadcasting is the act of reaching a large audience at once, something that can be accomplished via text message marketing or alerts. Today, as traditional mediums such as radio and even live television struggle to maintain adequate ratings, it makes sense for broadcasting executives to use SMS to reach their audience, advertise programming and engage viewers.

An article in the broadcasting website rbr.com lists a number of reasons why broadcasters should be reaching out to customers via SMS messaging. The article suggests that due to the nature of the industry, sending out advertising messages to the mobile devices of viewers and listeners is a no-brainer.

"Mobile phones are not going away, so the faster station managers can build a mobile database, the faster they will start activating core fans and generate advertising revenues," the article says. "The conversational tone and ease of use of text message marketing makes it a perfect medium for fans to interact with their favorite TV/radio stations and personalities."

The advancing functionality on today's mobile devices also offer an advantage. Most smartphones can play video and audio and broadcasters can implement that into their text message strategies. For example, a television station sending out SMS messages to advertise that night's prime time lineup could link video clips previewing the shows. Radio stations can add bumps as audio files.

These are just some of the many ways media companies can benefit from marketing via texting. Mobile phone usage continues to grow and SMS remains the most popular application on every cellular device, so mobile marketing will continue to be an strong tactic. Swift SMS Gateway offers the tools businesses need to generate effective text messages.